Hey everyone,

This is the big reveal we've been working towards. If you've been following this page and wondered about the name, well, here's what’s behind it all.

Meet the Aniballers

The Aniballers was born during lockdown when I was trying to find fun ways to teach football skills to my daughter Veda. What started as a bit of pandemic creativity has evolved into something pretty special - a combination of football and storytelling that's been brought to life through my experience with this community.

By now you all know that we're all about celebrating and supporting early years football. What we've been working on behind the scenes is how we can accelerate that through this unique blend of football and storytelling - and a slice of technology.

Introducing Essi

At the heart of this world is Essi, a lioness who dreams of playing football . She's the hero of this story, and she's just launched on Instagram! We'd love for you to follow her and be part of this journey from the beginning.

Essi and the Aniballers are on a mission to help parents teach their little ones (aged 2-7) football skills in a fun and engaging way. It's all about building confidence, healthy habits, and a love for the game from an early age.

We’ve developed early years drills with support from UEFA accredited coaches and we’re using some amazing technology to bring Essi and her stories to life.

Plus we have a very cute incentive - Skillzees - which are magical pets that kids can collect by learning new drills.

🔓️ Early access to demo testing

If any of you've got little ones in the age range of two to six, we've got a little demo product that we can share with you. It's a cool little experience where Essi can teach your kid a football skill. If you're interested, just reply to me at [email protected] .

Over the coming weeks and months, you'll be the first to hear about what this means and more about what we're creating.

The reality is - you're already a part of it. There'll be lots more info to come as we progress, I promise!

Looking forward to sharing more of this journey with you all.

Cheers,
Matt

🦁 PS Please subscribe to Essi on Instagram here.

Right then. Let’s get into it!

RAISING THE LEVELS

☄️ Long range attribute unlocked

There’s always a way. And Lucas found it - from distance.

thelucaskicks

11K followers

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🥹 This father x son moment

This one gave us the feels. Beautiful.

jensonmcginn

416 followers

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💡 We want to try this 1 v 1 game

I guess this is a head-to-head, right?

sport360

2M followers

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REPS REPS REPS

🛠️ Skills and drills and video tape

Some of the best from our timelines this week:

📹️ Training videos that match drills with the in-game results. Love to see it.

🔑 7 ways to receive and control the ball. Check the technique.

💪 Coaching physicality and competitiveness can add so much to developing players’ game. Great to see.

↔️ 1 v 2 dribbling practise. How to find the gap.

👋 How to escape pressure with your first touch.

🔃 There’s always a way to improve close control. This is top tier.